Stand Ahead 2023

Thumbs Up Challenge

in NEW funding for women’s brain health research and education in 2023

The Stand Ahead
Thumbs Up Challenge


The Thumbs Up Challenge requires you to put your left thumb up and point to it with your right index finger, then switch 10 times.

Record yourself taking the challenge and post your video on instagram with the hashtag #StandAhead, while calling upon two friends to do the same and donate to Women’s Brain Health Initiative. Donations of $20 or more will qualify for a tax receipt.

The 2023 challenge was conceived by Karen Crooks.